I opened my own first martial arts business when I was just 15 years old. How did I do it?
The venture didn’t succeed but it showed me what I wanted to do with my life; learning and teaching have been my passion ever since. I’ve learned many valuable lessons since then and one of these is that it doesn’t matter how high your rank in martial arts is, and even if you are a black belt, the struggle for starting and sustaining a business remains the same. Enthusiasm will only take you so far; you also need skill, knowledge and systems in business as well as the martial arts.
If you don’t educate yourself about business, marketing, buying, selling and managing expenses you’ll burn yourself and your passion out. One day you’ll be faced with another unpaid bill, a holiday you can’t have or a car you can’t afford and then you’ll either quit or start learning how to run your business.
How do I know? I know because it’s what I did. I got to such a low ebb that I even decided that it wasn’t possible to make a living teaching the martial arts and even began to think that people who were must be ripping their students off!
Thankfully I was wrong on both counts and one day I discovered a system for running my business. I did what most people in our business do; I took advice from my billing company. It wasn’t a system yet but it did help. I moved around a bit from different billing companies taking their advice and in fact I became something of an advice junky but after a while, even though I was starting to do ok I was still meandering my way around. I didn’t know yet what I needed but I did know I didn’t need another ‘new’ idea. In fact one company was so prolific in sending me daily emails about this guy’s technique for success or this other guy’s technique for success that I even blocked their emails.
I realised that just like the adage ‘one technique mastered is worth a 100 sampled’ I had to identify those techniques that were the key ones and basically ‘separate the wheat from the chaff’ eliminate those that weren’t necessary until I was just left with those that were needed.
What I eventually came up with was a system that ran my business at a good profit but that also gave my students the best tuition available. This system became a fully integrated method of both running my business in complete alignment with my own martial arts philosophy. In fact the system helped me to better understand my own martial arts!
I want to share what I’ve learned, a system that I used to increase my students base from less than 200 into several thousands, help me create 100’s of black belts and instructors which in turn created over a dozen full-time academies fully staffed with professional instructors and grossing on average more than £10,000 per month, some doing more than double of that!
Following my system will create some immediate improvements certainly but the best part is what will take you time to learn. The system is simple just like most martial arts and like martial arts the more you apply yourself to it the more you strip away the levels and the better it works for you.
I’m not saying that my system is easy, you have to work at it like anything else but it works, not just in one location but in many, so if you’ve got plans to grow your organization too then you’re in the right place.
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